{"id":164822,"date":"2023-10-26T14:49:08","date_gmt":"2023-10-26T11:49:08","guid":{"rendered":"http:\/\/kupitiblog.store\/576r\/comision-europea-intensificara-el-control-de-las-practicas-comerciales-de-los-influencers\/"},"modified":"2023-10-26T14:49:08","modified_gmt":"2023-10-26T11:49:08","slug":"comision-europea-intensificara-el-control-de-las-practicas-comerciales-de-los-influencers","status":"publish","type":"post","link":"https:\/\/kupitiblog.store\/576r\/comision-europea-intensificara-el-control-de-las-practicas-comerciales-de-los-influencers\/","title":{"rendered":"Comisi\u00f3n Europea intensificar\u00e1 el control de las pr\u00e1cticas comerciales de los influencers"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/kupitiblog.store\/576r\/wp-content\/uploads\/2023\/10\/3fa722299ea723e961260ebb73a551e5.jpg\"  \/><br \/>\n<span class=\"text\"> Foto de archivo de banderas de la UE fuera de la sede de la Comisi\u00f3n Europea en Bruselas<br \/>\nSept 20, 2023. REUTERS\/Yves Herman\/<br \/>\n<\/span><br \/>\n<i class=\"imgGrad\"><\/i><\/p>\n<p>BRUSELAS, 17 oct (Reuters) &#8212; La Comisi\u00f3n Europea anunci\u00f3 el martes que intensificar\u00e1 su vigilancia de las pr\u00e1cticas comerciales de los l\u00edderes de redes sociales, tambi\u00e9n conocidos como influencers, buscando proteger a los clientes, un mercado cuyo valor se estima en unos 20.000 millones de euros (21.160 millones de d\u00f3lares).<\/p>\n<p>La Comisi\u00f3n colaborar\u00e1 en las pr\u00f3ximas semanas con las autoridades nacionales para examinar las publicaciones en l\u00ednea e identificar los testimonios y las recomendaciones de productos que puedan inducir a error a los clientes, seg\u00fan un comunicado.<\/p>\n<p>Las personas conocidas como influencers y los famosos con un gran n\u00famero de seguidores pueden ganar grandes comisiones de las empresas por promocionar productos en las redes sociales, y los reguladores de todo el mundo est\u00e1n intentando ver c\u00f3mo pueden mejorar la protecci\u00f3n de los consumidores.<\/p>\n<p>En febrero defensores de los ni\u00f1os y el consumidor de M\u00e9xico instaron a promulgar normas para evitar que los l\u00edderes de redes sociales se dirijan a menores con publicidad enga\u00f1osa de comida chatarra y otros productos.<\/p>\n<p>En abril, Australia dijo que la mayor\u00eda de las publicaciones de influencers del pa\u00eds podr\u00edan haber violado normas de publicidad sobre divulgaci\u00f3n de pagos.<\/p>\n<p>&#171;El negocio de los influencers est\u00e1 prosperando y muchos consumidores -a menudo j\u00f3venes o incluso ni\u00f1os- conf\u00edan en sus recomendaciones. Pero este modelo de negocio tambi\u00e9n conlleva obligaciones jur\u00eddicas&#187;, ha declarado Didier Reynders, Comisario Europeo de Protecci\u00f3n de Datos.<\/p>\n<\/p>\n<p>&#171;Tambi\u00e9n los influencers deben seguir pr\u00e1cticas comerciales justas y sus seguidores tienen derecho a una informaci\u00f3n transparente y fiable&#187;.<\/p>\n<p>(1 d\u00f3lar = 0,9454 euros) <\/p>\n<p\/>\n<p>(Reporte de Sudip Kar-Gupta; Editado en espa\u00f1ol por Aida Pel\u00e1ez-Fern\u00e1ndez)<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener\" href=\"http:\/\/es.investing.com\/news\/technology-news\/comision-europea-intensificara-el-control-de-las-practicas-comerciales-de-los-influencers-2472902\">Fuente<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foto de archivo de banderas de la UE fuera de la sede de la Comisi\u00f3n Europea en Bruselas Sept 20, 2023. REUTERS\/Yves Herman\/ BRUSELAS, 17 oct (Reuters) &#8212; La Comisi\u00f3n Europea anunci\u00f3 el martes que intensificar\u00e1 su vigilancia de las pr\u00e1cticas comerciales de los l\u00edderes de redes sociales, tambi\u00e9n conocidos como influencers, buscando proteger a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":164824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3357],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comisi\u00f3n Europea intensificar\u00e1 el control de las pr\u00e1cticas comerciales de los influencers - BiznesSMI - \u043a\u043e\u0442\u0438\u0440\u043e\u0432\u043a\u0438 \u0432\u0430\u043b\u044e\u0442, \u0430\u043a\u0446\u0438\u0438, \u0444\u043e\u0440\u0435\u043a\u0441, \u0438\u043d\u0434\u0435\u043a\u0441\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u0433\u0440\u0430\u0444\u0438\u043a\u0438, \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430.<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comisi\u00f3n Europea intensificar\u00e1 el control de las pr\u00e1cticas comerciales de los influencers - BiznesSMI - \u043a\u043e\u0442\u0438\u0440\u043e\u0432\u043a\u0438 \u0432\u0430\u043b\u044e\u0442, \u0430\u043a\u0446\u0438\u0438, \u0444\u043e\u0440\u0435\u043a\u0441, \u0438\u043d\u0434\u0435\u043a\u0441\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u0433\u0440\u0430\u0444\u0438\u043a\u0438, \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430.\" \/>\n<meta property=\"og:description\" content=\"Foto de archivo de banderas de la UE fuera de la sede de la Comisi\u00f3n Europea en Bruselas Sept 20, 2023. 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